Free eCommerce Store Org Chart Template
A modern DTC or Shopify-based eCommerce brand has three peer functions under the founder: Marketing (paid, email, content), Operations (inventory, fulfillment, supply chain), and Customer Service. Larger brands add a Brand or Creative function. Engineering is typically outsourced or a single in-house developer.
Typical structure · 5 to 30 staff
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Roles in a typical ecommerce store
Headcount ranges are typical for a single-location operator. Multi-location and franchise structures scale these up.
| Role | Reports to | Headcount |
|---|---|---|
| Founder / CEO | eCommerce Brand | 1 |
| Head of Marketing | Founder / CEO | 1 |
| Head of Operations | Founder / CEO | 1 |
| Head of CX | Founder / CEO | 1 |
| Creative Director | Founder / CEO | 0-1 |
| Media Buyer | Head of Marketing | 1-3 |
| Email / Lifecycle Marketer | Head of Marketing | 1-2 |
| Content / Influencer Lead | Head of Marketing | 1-2 |
| Inventory / Supply Chain | Head of Operations | 1-2 |
| Warehouse / Fulfillment | Head of Operations | 2-8 |
| CX Reps | Head of CX | 2-5 |
Where to add AI agents in a ecommerce store
The seats most likely to lift output if an AI agent runs the work alongside the human.
Head of CX
Order-status auto-reply
Handles WISMO ("where is my order") tickets without a human.
Head of Ops
Inventory reorder agent
Watches sell-through and lead times, fires POs before stockouts.
Frequently asked questions
How is a DTC eCommerce brand structured?
A typical 5 to 30 person DTC brand has three peer heads under the founder: Marketing, Operations, and CX. Marketing splits into paid, email, and content. Operations covers inventory and fulfillment. CX handles tickets and returns. Engineering is usually outsourced.
When does a DTC brand need an in-house creative team?
Most brands rely on freelancers and agencies until ad spend passes about 200K a month, at which point an in-house Creative Director plus 1 to 2 designers usually pays back through faster iteration on creative.
Should fulfillment be in-house or 3PL?
Below about 1,500 orders a month, a 3PL is almost always cheaper than in-house warehousing. Above that, the math depends on SKU count and packaging customization. Most brands run hybrid: 3PL for retail, in-house for subscription or kitting.
Related templates
Build your ecommerce store chart in Orger.
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