Free Auto Dealership Org Chart Template
A franchised auto dealership has the GM at the top with five peer departments: New Sales, Used Sales, Service, Parts, and F&I (Finance and Insurance). Each has its own manager and team. Marketing and Admin support all five.
Typical structure · 40 to 150 staff
Drag to pan · Scroll on the controls to zoom
Roles in a typical auto dealership
Headcount ranges are typical for a single-location operator. Multi-location and franchise structures scale these up.
| Role | Reports to | Headcount |
|---|---|---|
| Dealer Principal / Owner | Auto Dealership | 1 |
| General Manager | Dealer Principal / Owner | 1 |
| New Car Sales Manager | General Manager | 1 |
| Used Car Sales Manager | General Manager | 1 |
| Service Manager | General Manager | 1 |
| Parts Manager | General Manager | 1 |
| F&I Manager | General Manager | 1 |
| Controller | General Manager | 1 |
| New Car Salespeople | New Car Sales Manager | 5-15 |
| Used Car Salespeople | Used Car Sales Manager | 3-10 |
| Service Advisors | Service Manager | 3-8 |
| Service Technicians | Service Manager | 5-20 |
| Parts Counter | Parts Manager | 2-5 |
Where to add AI agents in a auto dealership
The seats most likely to lift output if an AI agent runs the work alongside the human.
Service Manager
Recall + maintenance reminder
Pulls VIN service history, fires customer outreach for due maintenance and open recalls.
F&I Manager
Compliance audit agent
Reviews every deal jacket against state disclosure rules before close.
Frequently asked questions
How is a car dealership structured?
A franchised dealership has the GM at the top with five peer department heads: New Sales, Used Sales, Service, Parts, and F&I. A Controller handles finance. Total staff usually 40 to 150 depending on volume.
What does the F&I manager do?
F&I (Finance and Insurance) handles loan approvals, extended warranties, GAP insurance, and other backend products. F&I is one of the highest-margin departments and reports directly to the GM.
Are service advisors the same as service technicians?
No. Service Advisors are customer-facing and write the repair order. Technicians work on the cars in the shop. Both report to the Service Manager but they are distinct roles.
Related templates
Build your auto dealership chart in Orger.
Free for your whole team while we are in beta. Drag, drop, share. Add AI agents to any seat.